ASD MARKETWeek

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E62: ASD MARKETWeek: Sports Licensing, Wholesale Purchasing and the Next Big Idea

ASDMARKETWEEK

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GUEST:  ASD MARKETWeek

 

ASD MARKETWeek brings the world’s widest variety of merchandise together in one efficient consumer-goods trade show that’s as easy to shop as it is to love. Loaded with quality choices at every price point, this well-established trade event continues to grow, attracting tens of thousands of loyal attendees from every retail and distribution channel who come here to discover new suppliers, new product categories—and new ways to profit.

Held in Las Vegas twice annually, ASD MARKETWeek is truly a destination wholesale buying event that can’t be missed. Buyers from department stores to convenience stores, from college book stores to general stores from grocery store distributors to fashion boutique stores and many more attend to find unique merchandise that will set their business apart. ASD MARKETWeek is the largest, and most comprehensive trade show of its kind. Now more than ever with SourceDirect, ASD is the marketplace for every distribution channel, large and small, and retail market segment; it’s nine shows in one – all in one easy trip to Vegas.

SHOW DETAILS:

In episode 62 Dave takes his podcast to the Las Vegas Convention Center to the ASD MARKETweek.

Businesses

CSS (Closeout Surplus Savings) – Angelica Chenel
Evergreen Enterprises (Team Sports America) – Wayne Bower
Lone Star Liquidators – Mike Tidwell, Mark Tidwell and Jacob Weinschenk
Characters Unlimited – Olaf Stanton
Glass-U – Daniel E. Fine
StacheTats – Trace Adams

THANK YOU FOR LISTENING!

To get the latest episodes on Rethink Your Business Las Vegas sent directly to your device as they become available, you can subscribe on iTunes!

Also if you like the show please leave us a review on iTunes as they are extremely helpful and greatly appreciated! Dave reads each and every one of the reviews. Thank you!

Feedback:  If you have any suggestions for upcoming shows or a question for or guest, leave us a comment below. 

Ready to get advice on how we can help you Rethink your business? Schedule a time to talk with me with my Free 30 minute consultation. Click HERE to Schedule Now!

Kellen Kautzman

 Welcome to Rethink Your Business LAS VEGAS!

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E61: The Ins and Outs of Blogging, SEO and Internet Marketing

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GUEST: Kellen Kautzman097711a

My name is Kellen Kautzman and I came across SEO first as a blogger. My first SEO related goal was to get one million views through writing articles on various platforms on the web. I have far surpassed that goal and have become a partner with Las Vegas SEO and internet marketing company ADvise Media Group.

I hold a Master’s degree from The University of Minnesota and taught for four years as an ESL and Spanish teacher. I’ve run operations at Advise media group for four years as well and have a beautiful family, wife Lonaeja, daughter Anika and son Phoenix. 

SHOW DETAILS:

We all want to be on the first page of Google and get our business found online at the top of our industry. We want to rank for what we do, but we don’t want to pay the big prices to get there. Kellen is here to help you understand SEO (Search Engine Optimization) and what you can do in your business to rank higher.

Kellen got into internet marketing through blogging. He has a Master Degree in Education and already had a great job teaching School in Minnesota. Why the change of career when you are already established? The answer is simple…Residual income-It’s what can happen after you put a lot of time, effort and sometimes money into a job to continue to get paid for the work months or years after it’s done. Basically an income will come in even when you’re not on the clock. Kellen saw this opportunity in blogging. For every 1,000 views on what he would write he would earn money. This way he could make money on the side and prove to himself that this works. It is also very hard and discouraging to make a living wage as a writer. He would work in the day at his teaching job and come home and write. So Kellen wrote, wrote, wrote, and wrote to hit his goal of getting a million views. 

Business hint: when Kellen found a blog post that was doing well he would analyze what the blog was about and why it did so well and then replicate that same process.

A blog post is an asset. It has to be well written and must have a strong foundation. If both of these are in the blog then it can last a really long time and continue to make you money. If you already have a decent business following and you are looking to grow your business a blog can be very helpful and an effective way to start your SEO experience.

This drove him to change his career for good and the cold of Minnesota was too much so he and his wife moved to Las Vegas in their down market. Kellen started working at ADvise Media Group as a blogger and after 4 years worked his way up to partner in the company.

Since this time, he has set out to do the things he loves and that is to demystify Internet marketing and SEO. One of the best ways Kellen has found to be effective is to say NO. Most business in Internet Market say yes to everything, but in reality they need to hear NO. You can’t get to the top of google unless you pay the price. You can’t rank over your competitors for $1000 a month when they pay $10,000 month to rank. If the marketing dollars won’t convert Kellen wont even take that contract because it really comes down to knowing what will work and what will not. You need an expert to help you figure this out or you will spend years trying to crack the SEO code.

The significance of a website is shaped by the words on it. Blogging is the best path to increase significance in a given area.

More details…

Should I write my blog or hire that out?
How often should I post on my blog?
When is the best time to post my blog?
If I write a blog where are the best places to share it?
Can any SEO happen organically?
How does Google read my site?
Should I write fluff in order to hit my blog word count?
80% of SEO is what?
If I just started my website what does Google rank me?
Can I rank in my geographical area?
Are free SEO Audits worth it?
Is video important for SEO?

EPISODE RESOURCES

LinkedIn: Kellen Kautzman
Twitter: KellenKautzman
Phone: 702-951-7581

Locals Only

Favorite local restaurant? Le Thai, Maggiano’s
Favorite place to shop? Insert Coins
Favorite Local place for entertainment? Steinmart
What do you like best about doing business in Las Vegas? The attitude people have regarding individuality 
THANK YOU FOR LISTENING!

To get the latest episodes on Rethink Your Business Las Vegas sent directly to your device as they become available, you can subscribe on iTunes!

Also if you like the show please leave us a review on iTunes as they are extremely helpful and greatly appreciated! Dave reads each and every one of the reviews. Thank you!

Feedback:  If you have any suggestions for upcoming shows or a question for or guest, leave us a comment below. 

Ready to get advice on how we can help you Rethink your business? Schedule a time to talk with me with my Free 30 minute consultation. Click HERE to Schedule Now!

Brian Provenzano

 Welcome to Rethink Your Business LAS VEGAS!

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E60: Evolving Your Business and Overcoming Organizational Failures

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GUEST: Brian Provenzano, CPA, MBA04cb4f5

Brian Provenzano is the Principal at Barlow, Douglas and Hall, CPAs. He is a doctoral practitioner (PhD / DBA), executive MBA and CPA professional with a passion in building strategic firms. Highly entrepreneurial with a track record and skills set to strategize, articulate and execute complex projects that are consistently delivered on time and budget. Exceptional business acumen with strong quantitative, financial analysis and accounting skills while focused on big picture strategy and long-term objectives. Self-motivated and results driven with unique and creative approach to problem-solving financial and/or operational challenges. Excellent leadership skills while working collaboratively with others across executive management and cross-functional business teams. Brian also a guest speaker that discusses topics related to business growth, revenue maximization, strategy and innovation.

SHOW DETAILS:

Today we will learn about organizational failures and what can be done to help those in an organization who resist change.

Brian Provenzano, a Principal at Barlow Douglas & Hall CPAs is a wealth of knowledge and information. He is is currently working towards his doctorate degree and shares what he has learned about education, business and how argumentative discussions can help an organization grow.

Brian has found that analyzing how things happen, why things happen and why people behave the way they do and are their forces that make them behave this way without them knowing it.

More details…

 

EPISODE RESOURCES

LinkedIn: Brad Burdsall

Locals Only

Favorite local restaurant? Maggiano’s Little Italy
Favorite Local place for entertainment? Galaxy Theatres Cannery
What do you like best about doing business in Las Vegas? Entrepreneurship and excited people that want to grow 
THANK YOU FOR LISTENING!

To get the latest episodes on Rethink Your Business Las Vegas sent directly to your device as they become available, you can subscribe on iTunes!

Also if you like the show please leave us a review on iTunes as they are extremely helpful and greatly appreciated! Dave reads each and every one of the reviews. Thank you!

Feedback:  If you have any suggestions for upcoming shows or a question for or guest, leave us a comment below. 

Ready to get advice on how we can help you Rethink your business? Schedule a time to talk with me with my Free 30 minute consultation. Click HERE to Schedule Now!

Brad Burdsall

 Welcome to Rethink Your Business LAS VEGAS!

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E59: Taking 1 Step Back & 2 Steps Forward to Success 

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GUEST: Brad Burdsall

Brad is the owner of Egg Works and Egg and I family Restaurants. Brad is a graduate of UNLV and has successful managed and ran other restaurants in 010f819Las Vegas. He currently has over 300 employees and 6 restaurants with a commissary home office. Brad spends his time checking in on his customers, managers, and spends a good amount of time developing his hot sauces, bloody Mary’s, salsa’s, and many other items. Brad is also a pinball addict and has 30 machines that he loves to play and tinker with.

SHOW DETAILS:

Many times we hear only about the failures in the restaurant business, and little about success. Today we are going to change this and share with you what success is in the restaurant world and how you can turn your passion into a thriving business.

We brought Brad Burdsall owner of Egg Works, and the Egg and I family Restaurants to share his secret sauce that has turned his passion for cooking into 6 locations and a commissary (home office).

Brad originally grew up in Ohio and started his college career at the University of Cincinnati. He left Ohio when his father decided that short trips to Las Vegas as a Professional Poker Player needed more time and he uprooted his family and moved to Las Vegas to continue his career. Brad continued his education at UNLV in Hotel/Restaurant field and Graduated in 1993.

Brad started out cooking at a young age and loved the reactions he received from those that ate his food. He kept himself in the food business to learn everything he could. He worked at Olive Garden waiting tables, a server at the Mirage Coffee Shop, and a Chef and Manager at the Macaroni Grill. All of these experiences along with his dedication working on business plans for Cinci’s Chilli, and Egg Works prepared him for his first restaurant purchase. Brad purchased the “Egg & I” in 1998 and this was both exciting and scary as his first business purchase.

Brad has since opened 5 Egg Works locations and a Commissary Home Office. Brad knows that opening 1 store is tough, and the 2nd store is just as hard, but once you move on past 2 locations the easier it gets and the more prepared you and your staff are. This brings us to share the importance of training your staff. You need to invest the time and money into proper training and hiring the right employees, because they can make or break you. It is just as important to listen to what your customers needs and wants are as you help educate your customers to the level of service you offer.

Without passion for your business you you lose your focus. Even when starting out in your business like Brad did in his early days when he wore all the hats in his business from doing payroll, paying bills, cooking, cleaning and managing his restaurants. He did all of this until he met a man that gave him the best advice “You have 2 choices – working for your company or working to grow your company”. Brad went from working in the business to working on the business.

Brad had his hands all over the business and letting that go was hard, but in order to find success he needed to step back and give control to his managers. The key to this success is surrounding yourself with good strong people. The other challenge Brad needed to fix was inconsistency of food at each location. One item particular is their top selling Banana Nut Muffins. They started to produce the muffins at their commissary and deliver these fresh to each location. They bake 2500 muffins a day along with great tasting chili, taco meat and much more made to be the same taste you love at each location.

Brad has done extremely well in the restaurant business and now has 300 employees. As you grow their needs to be processes in order to help with the people. Brad took several months to develop a management training program to give his employees a chance to move up in their positions. The motivated employees learn the business and are inspired by growth.

More details…

How do you keep costs down instead of passing them to the customers?
Why do you have low margins on new products?
How an egg on your table changes service?
If there is a better way to do things do you make the change?
How do the managers lead each location?
What is the heart and soul of your company?

EPISODE RESOURCES

LinkedIn: Brad Burdsall

Locals Only

Favorite local restaurant? Hokkaido Teppanyaki, Herbs and Rye, Echo and Rig
Favorite place to shop? Kohl’s
Favorite Local place for entertainment? Pinball Hall of Fame
What do you like best about doing business in Las Vegas? The people, local locals and 30+ million tourists every year
THANK YOU FOR LISTENING!

To get the latest episodes on Rethink Your Business Las Vegas sent directly to your device as they become available, you can subscribe on iTunes!

Also if you like the show please leave us a review on iTunes as they are extremely helpful and greatly appreciated! Dave reads each and every one of the reviews. Thank you!

Feedback:  If you have any suggestions for upcoming shows or a question for or guest, leave us a comment below. 

Ready to get advice on how we can help you Rethink your business? Schedule a time to talk with me with my Free 30 minute consultation. Click HERE to Schedule Now!

Kim Henry

Welcome to Rethink Your Business LAS VEGAS!

To subscribe to the podcast, please use the link below:

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E59: How Long Will You Wait to Own Your Own Business?

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GUEST: Kim HenryKim Henry Books or Books

Kim Henry is a Booklover and owner of BooksOrBooks. She has spent 26+ years in corporate finance with her ultimate goal to someday own a bookstore. Her vision of a used bookstore is a place of community, a place where visitors browse and the “books find them”. Her mission is to promote literacy for young readers and offer assistance to local authors….all within the environment of a bookstore.

SHOW DETAILS:

Have you ever had a dream of being an entrepreneur but knew you just weren’t ready.  In this podcast Dave talks with Kim Henry who waited for 26 years before she finally took the plunge and opened her first book store, Books or Books.  

Kim also shares her journey from the world of finance to her first store.  She shares some great insights on how she has kept her business relevant even though the large bookstores around her are all shutting their doors.  This is a must listen to show for every entrepreneur.  

EPISODE RESOURCES

LinkedIn: Kim Henry
Phone: (702) 522-7697
Address: 3460 E. Sunset Road, Suite R, Las Vegas Nevada

Locals Only

Favorite local restaurant? Bernard’s Bistro
Favorite place to shop? Barnes and Noble
Favorite Local place for entertainment? All Book stores
What do you like best about doing business in Las Vegas? Variety of People in Las Vegas
THANK YOU FOR LISTENING!

To get the latest episodes on Rethink Your Business Las Vegas sent directly to your device as they become available, you can subscribe on iTunes!

Also if you like the show please leave us a review on iTunes as they are extremely helpful and greatly appreciated! Dave reads each and every one of the reviews. Thank you!

Feedback:  If you have any suggestions for upcoming shows or a question for or guest, leave us a comment below. 

Ready to get advice on how we can help you Rethink your business? Schedule a time to talk with me with my Free 30 minute consultation. Click HERE to Schedule Now!

Samantha Krerowicz

Welcome to Rethink Your Business LAS VEGAS!

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E58: Welcome Home to Your Bakeshop

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GUEST: Samantha KrerowiczSamanthaKrerowicz2

Samantha is Owner/Chief Branding Wizard for the Bakeshop in Henderson, Nevada. Samantha is originally from Chicago and has spent the last 11 years in Las Vegas. She graduated from UNLV with a BA and MBA and is a marketing genius. She works with her family at the Bakeshop and this is her first brick and mortar location for anyone in her family. Everything is made from scratch and they are located in Hendserson, up in Anthem.

“As the owner of Bakeshop Las Vegas, the valley’s newest and must-visit bakery to stop at and eat your feelings with homemade, made from scratch desserts, I have two goals in life.

1. Make your life happier and easier with baked goods. Whether they are for you, your family, your friends or your clients, we’ve got you covered. Even better? You’ll be on everyone’s good side because your the one that shows up to everything with “to-die-for” desserts.

2. Ensure that everyone and their mother knows about Bakeshop. As it turns out, having an in-house marketing professional, MBA and graphic designer comes in handy! I love what I do and I won’t stop until everyone in the Las Vegas Valley has had a piece of our Chocolate Cake. I’m serious. It’s that good.”

SHOW DETAILS:

When it comes to creativity and passion for business there are very few people who do a better job than Samantha Krerowicz.  In today’s show Dave talked with Samantha about her journey as a first generation entrepreneur and what life has been like since opening the Bakeshop back in 2014.  They also talked about what it is like to bring a family together to create a business and how you go about self-funding a business.  This is a great show for all entrepreneurs who are hoping to regain their passion for what they do.

EPISODE RESOURCES

Phone: 702-696-8548
Address: 2550 Anthem Village Dr.  |  Suite 190  |  Henderson, NV 89052

Locals Only

Favorite local restaurant? Windy City Beef and Pizza
Favorite place to shop? Town Square
Favorite Local place for entertainment? South Pointe 
What do you like best about doing business in Las Vegas? Opportunities and Cost of doing business in Las Vegas
THANK YOU FOR LISTENING!

To get the latest episodes on Rethink Your Business Las Vegas sent directly to your device as they become available, you can subscribe on iTunes!

Also if you like the show please leave us a review on iTunes as they are extremely helpful and greatly appreciated! Dave reads each and every one of the reviews. Thank you!

Feedback:  If you have any suggestions for upcoming shows or a question for or guest, leave us a comment below. 

Ready to get advice on how we can help you Rethink your business? Schedule a time to talk with me with my Free 30 minute consultation. Click HERE to Schedule Now!

Barlow Douglas and Hall CPAs

Welcome to Rethink Your Business LAS VEGAS!

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E57: How to Create a Successful Business Merger

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GUEST: Brent Barlow & Rick DouglasBrent Barlow Rick Douglas

Barlow Douglas & Hall CPAs, PLLC has a strong history of providing skilled accounting solutions for our clients. We proudly serve clients across the Western United States in the areas of Tax AccountingBookkeepingEstate AccountingBusiness AccountingEstate PlanningElder Care AccountingPayrollQuickbooks ServicesAudit RepresentationIRS Leins, and more.

Our CPA team includes former IRS employees, and bookkeepers with decades of experience. We serve clients from large businesses to individuals. No matter how complex or how simple your accounting needs, we’ve got the staff and the experience to help.

SHOW DETAILS:

When it comes to rethinking their business there is nobody that does it better than our host, Dave Hall.  He has spent the last four years of his life trying to redefine how accounting is done and trying to help his client’s be more prosperous in today’s economy.  In today’s show Dave talks with his good friends Brent Barlow and Rick Douglas about their recent merger into Barlow Douglas and Hall CPAs and how he believes this merger is going to allow him to help more American’s prosper.

The guys talk openly about some of the pros and cons of any merger and how excited they are to be back working together again.  They all agree that taking care of your employees during any merger is an absolute must and that the best way to do this is to keep open communication with all of your staff.

Since Dave opened his office back in Vegas just over a year ago he has seen over 400% growth and is expecting his growth trends to continue for at least the next 5 years.  He believes anything is possible when you have the right people on your team.

EPISODE RESOURCES

Phone: 705-457-9800, 702-202-2255

Locals Only

Favorite local restaurant? Todd’s Unique Dinning, The Pasta Shop, Naga
Favorite place to shop? Dick’s Sporting Goods
Favorite Local place for entertainment? Lake Mead
What do you like best about doing business in Las Vegas? We Love Henderson, the diversity and good friends 
THANK YOU FOR LISTENING!

To get the latest episodes on Rethink Your Business Las Vegas sent directly to your device as they become available, you can subscribe on iTunes!

Also if you like the show please leave us a review on iTunes as they are extremely helpful and greatly appreciated! Dave reads each and every one of the reviews. Thank you!

Feedback:  If you have any suggestions for upcoming shows or a question for or guest, leave us a comment below. 

Ready to get advice on how we can help you Rethink your business? Schedule a time to talk with me with my Free 30 minute consultation. Click HERE to Schedule Now!

Edgar Montesdeoca

Welcome to Rethink Your Business LAS VEGAS!

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E57: A Chef’s Journey from Ecuador to Las Vegas

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GUEST: Edgar MontesdeocaEdgar Montesdeoca

Edgar Montesdeoca is the owner of Barcelona Tapas and Bar in las Vegas Nevada. Barcelona Tapas & Bar has a character of its own that embodies a strong Spanish influence in the flavor of food and drink. This place is a secret locals place that welcomes all with the warmth and homeliness comfort rarely found on the Las Vegas Strip. Chef Edgar Montes de Oca leads with heart and passion when it comes to his award winning tapas. If in Las Vegas, he will be happy to tell you his story in person! He is the leader of a very passionate team of servers, bussers, cooks, and bartenders. The pace is intense and actions are choreographed with precision on the fly order by order. The amount of skill, passion, energy, and patience possessed by each player is impressive. “I love food, and I love to create a whole experience which satisfies all the senses!” – Montesdeoca

SHOW DETAILS:

Have you ever wondered what it would be like to go to a new country and open a business?  In today’s show Dave talked with Edgar Montes de Oca about his journey from Ecuador to his first business right here in Las Vegas, Nevada.

Edgar shared with us how he used his own drive and passion for his business to get him to where he is today.  He also warned about the potential pitfalls of working with family and how damaging a bad family member can be to a business.  This is an inspiring show about someone who has went out and made the American Dream a reality.

EPISODE RESOURCES

Twitter: Barcelonatapas2

Locals Only

Favorite local restaurant?
Favorite place to shop?
Favorite Local place for entertainment?
What do you like best about doing business in Las Vegas? 
THANK YOU FOR LISTENING!

To get the latest episodes on Rethink Your Business Las Vegas sent directly to your device as they become available, you can subscribe on iTunes!

Also if you like the show please leave us a review on iTunes as they are extremely helpful and greatly appreciated! Dave reads each and every one of the reviews. Thank you!

Feedback:  If you have any suggestions for upcoming shows or a question for or guest, leave us a comment below. 

Ready to get advice on how we can help you Rethink your business? Schedule a time to talk with me with my Free 30 minute consultation. Click HERE to Schedule Now!

Clair Zeto

Welcome to Rethink Your Business LAS VEGAS!

To subscribe to the podcast, please use the link below:

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E56: A story of determination, hard work and a lot of creativity

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GUEST: Clair Zeto

I have been in Las Vegas since 1960 and attended UNLV in 1966. In the past 50+ years I have watched this community grow and prosper. I continue to Clair Zeto Las Vegaslove the community and the people in the Las Vegas valley. I have extensive marketing and sales background including working with Steve Wynn for 10 years. I purchased the Social Register of Las Vegas in 1997 because of my passionate commitment to helping businesses grow.

Businesses of every size have an opportunity to network with other professionals during our variety of monthly events. A vital part of the Social Register is enabling small companies to build business partnerships and expand their products and services in a professional networking environment. Medium and large organizations find membership extremely valuable to promote and expand their brand, products and services.

With over 2,400 members, the Social Register of Las Vegas is the premier Las Vegas business networking organization. We provide the opportunity for networking in smaller intimate groups as well as larger more social events.

 

SHOW DETAILS:

We all know Steve Wynn, but have you ever wondered what it would have been like working for him during his early days in Las Vegas?  In today’s show, Dave had the opportunity of talking with Clair Zeto who worked for Steve for over 10 years at the Golden Nugget, which was prior to her taking over and building her current business, The Social Register of Las Vegas.

Clair’s story is one of determination and hard work mixed with a lot of creativity. In fact, Clair started her entrepreneurial journey by just wanting to serve others as a member of The Social Register and the next thing she knew she was its proud owner.  This is a can’t miss show for those of you who are looking to be inspired by a life of passion and hard work.

You share a big part of your Las Vegas history with some true leaders.
Clair Zeto has been a resident in the Las Vegas community since 1960. She has an impressive background as VIP Director for the Golden Nugget and was personally recruited by Bobby Baldwin and Steve Wynn and worked with them for 10 years.

You must have some great experiences being involved in those days with the VIP’s?
I worked with big names like Frank Sinatra, Dean Martin, Diana Ross, Willie Nelson and members of the original Rat Pack. Our jobs were to set the rooms before the guests would arrive and make sure they had whatever they wanted. Wine, cigars, gifts, etc. We were to wine and dine these guests to ensure they were taken care of. That meant parties, limo’s, food, etc. We have 10 executives, 5 butlers, and many others to help us out.

Did you get any strange request?
One time we had a high roller stay in the presidential suites and our job was to ensure he had the best birthday experience. We would get all the staff we could from other departments and invite them to come party at the guests room. I was called up to the room to take care of a situation to find girls sliding down the staircase rail. Each time the girls went down they were paid $100.

The Beginning of the Social Register for Clair
Once Clair’s children moved onto school full-time she wanted to get involved. She joined the Social Register in 1996 with about 220 members. The club at that time was just a social club and no business networking was going on. Clair started to get more involved and asked about volunteering her time to do more events with the previous owner and within 10 minutes he said he wanted to sell the business and within 3 months Clair was the new owner.

Clair saw the need immediately to add a business division because how different Las Vegas was and it needed to have this added to the Social Register. Clair has been in Las Vegas now for 55 years and has continued to improve the Social Register.

Opportunities present themselves
Clair never thought after joining the Social Register that she would ever be running it and she has been doing so successfully now for 19 years. They have 2400 members and she attributes her biggest success to growing up in a large family in Las Vegas. “Everyone wants to feel accepted, wanted, and valued. I think everyone needs that and it has to come from the top down. We personally greet everyone that comes through the door to feel welcomed and to feel valued and environment we have to set. We are a hugggy group and not a snooty group. Also we have a great reputation within the community.”

Networking challenges?
Biggest challenge in networking is to build that connection. there is More stability to building in depth relationships. The one thing we really do is we get that top level executive in front of the decision makers.

Biggest challenge in the Social Register?
When the economy did a nose dive. People loss homes, jobs, businesses and the community took a hard hit. Charity starts at home so we built events and talked about the trauma they all were going through. We would all share how we felt. The majority of us did survive.

If we make mistakes in Business
Addressing there is a problem and working as a group to attack it. Share your problems and let other people share their problems. We can all be better off with the experience. “If we put it ourselves out there in the universe and professional or individual steps up to the plate they will give you the information you need, the referral, etc. You don’t have to struggle on your own and people who have been through this can share this information. Be honest with yourself and with others. We are all human and we all can help each other.”

Failure is going to come
When is comes work through it. You can’t be everything to everyone in business. Reach out and get help and not be embarrassed.

Where is the Social Register in 5 years
We are building a stronger, larger membership, bringing in more top executives in their fields. Our mission is to provide business networking to the las vegas area to bring much greater upscale professionals together. We are constantly adding new events, listening to our members, a magazine, speed networking, executive dinners, workshops to educate and inform members. Building in-depth relationships and take time to connect. The social register is 21 years old. How many people don’t really know what they do when they get to an event. Sit on the sidelines, hand out cards without connecting.

People will do business with people they know and people will refer people they know.

EPISODE RESOURCES

LinkedIn: Clair Zeto
Twitter: SRLV1
Facebook: socialregisterlv
Phone: 702-256-0123

Locals Only

Favorite local restaurant? Vintner Grill
Favorite place to shop? Downtown Summerlin Mall
Favorite Local place for entertainment? The Smith Center of Performing Arts
What do you like best about doing business in Las Vegas? Meeting the residents, the people that make up Las Vegas. Its the people that make our community and businesses. The greatest gift is the residents.
THANK YOU FOR LISTENING!

To get the latest episodes on Rethink Your Business Las Vegas sent directly to your device as they become available, you can subscribe on iTunes!

Also if you like the show please leave us a review on iTunes as they are extremely helpful and greatly appreciated! Dave reads each and every one of the reviews. Thank you!

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Jon Jersey Goldman

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E55: From College Mascot to Mood Director

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GUEST: Jon “Jersey” Goldman0411bb9

Jon “Jersey” Goldman is an eccentric and extremely energetic worker, performer, and entertainer currently working in numerous fields in the Las Vegas industry. Quoted many times to be the epitome of the saying “Jack of all trades, master of none”, Goldman has been commended for his hard work, dedication, and unmatched spirit for all of his “teams” in the restaurant, sports, retail, hotel, and radio industries. Goldman started his work career in 2005 working for a minor league baseball team in Southern New Jersey known as the Camden Riversharks of the independent Atlantic League. He continued his work throughout high school in the restaurant business, working at a small 81-seat 50′s/60′s diner-like venue called “The Pop Shop” in his hometown of Collingswood, New Jersey. After moving across the country to attend the University of Nevada, Las Vegas, Goldman became known to the community as “Jersey”, a name given to him by members of the Delta Chi fraternity, which he is now an alum. Throughout his 6 years at UNLV, he performed as over 42 mascots across the country, most notably “Hey Reb”, the mascot for UNLV. He worked on-air for the #1 station in Vegas, 98.5 KLUC, as well as in promotions, joined the sports marketing team in UNLV Athletics, and was an integral part of the undergraduate student government experience, constantly fighting for the best experience for students. Currently, Jersey works for the Hakkasan Nightclub and Wet Republic Ultra Pool as the Mood Director, and was recently featured in the Hulu docu-series, “Behind the Mask”, which followed him for a year in all of his endeavors and life experiences as UNLV’s mascot both inside and outside of the suit. Goldman is known for in energy, eccentric attitude, leadership skills, and for his passion for both his work, and his family. He lives by the quote, “If you love what you do, you’ll never work a day in your life”.

SHOW DETAILS:

If you have been doing business in Las Vegas for any length of time you know that one of the best places to be seen is at our own UNLV Runnin’ Rebel basketball games.  In today’s show Dave talks with Jon Jersey Goldman who put himself through college as UNLV’s mascot, Hey Reb.
Jon talks with Dave about his time as Hey Reb and how that experience has helped him be a better businessman.  Jon also talks about how important it is to do what you love and why you need to treat every customer encounter as if it is the first experience that customer has ever had with your business.  This is a great show for those of you who are trying to improve your brand image and an even better show for those of you who are Rebel fans.
How do you stay motivated? Jon “Jersey” started out as a viking mascot in high school and moved on to his local minor league baseball team to continue his mascot adventures. He found joy making others happy and how could you not make others happy after being 17 different mascots including: chick-fil-a cow, shark, fish, and even a dancing trash man. Jersey turned series when he met the St. Joseph University mascot “the hawk”. Standing in a room with just 2 others and the hawk continued to flap his wings and this bothered Jersey. The Hawk said “I get a $75,000 scholarship for 2 years and besides not talking and taking my mask off, the only rule I have is I can’t stop flapping my wings, because a hawk never dies. He started to apply to every college as a mascot and in 2008 he was accepted for a full ride scholarship to UNLV. 
What was life like as a mascot at UNLV and tv star? Jersey made the best of his years at UNLV with a full ride scholarship and helped grow the school spirit and many other organizations at UNLV. Jersey did everything from shooting fire out of his finger tips, crowd surfing, having an epileptic seizure in his suit, and repelling down the RIO Casino. This lead him to an opportunity with Hulu tv. Josh Greenbaum working with Hulu was set to direct an original documentary “Behind the mask“. They heard of Jersey’s mascot adventures and approached UNLV to follow Jersey throughout his time as a mascot both in the suit and during normal life. They followed Jersey from September 2012 - may 2013. The show aired on December 17, 2013 and ran for a total of 10 episodes. This show was so successful that it earned a Sports Emmy nomination for outstanding new approaches in Sports programming, a first for Hulu. The show also announced a new season with 4 new mascots.
What is the biggest challenge as a mascot? People don’t know who is in the suit and they don’t see what your going through with fatigue, stress and anything else you are dealing with. You have to always be at your peak to give the season ticket holders, new fans and many others a positive experience at the event they are attending.
What is your most exciting moment? Interactions with many fans especially season ticket holders Claire and Dylan.
Is it hard to go from being the mascot to being you? Bring in one or two more fans. you made one person smile it was a successful day. Being a leader even if you are on the bottom of the totem pole. 
Have you always had the passion and drive for life or did the mascot bring that out in you? It has always been inside me.
Did you create the Mood Director title at your current business?  The title was created before I came onto Hakkasan Night Club at MGM Grand, and at the Wet Republic. Jersey spends time perfecting the title and always bringing in a new experience for his guests. “I assume it’s their first time in a venue and the first time doing business with me and I need to make them feel like the most important person in my presence.”
Jersey found that overall he likes to make people smile every day and if you made more then you did last year then it was a success. Happiness is all about your experience and business people get blinded by the color green as they find success in money, but not in happiness. So be content where you are and enjoy your journey. “If you love what you do, you will never work a day in your life.”

EPISODE RESOURCES

Twitter: jerseykluc
Website: Wet Republic

Locals Only

Favorite local restaurant? Napoli pizza (East coast pizza), Ferraro’s Italian Restaurant
Favorite place to shop? Fashion Show Mall
Favorite Local place for entertainment? Rebel games at UNLVHakkasan Night Club at MGM Grand
What do you like best about doing business in Las Vegas? You never know who you are reaching out to
THANK YOU FOR LISTENING!

To get the latest episodes on Rethink Your Business Las Vegas sent directly to your device as they become available, you can subscribe on iTunes!

Also if you like the show please leave us a review on iTunes as they are extremely helpful and greatly appreciated! Dave reads each and every one of the reviews. Thank you!

Feedback:  If you have any suggestions for upcoming shows or a question for or guest, leave us a comment below. 

Ready to get advice on how we can help you Rethink your business? Schedule a time to talk with me with my Free 30 minute consultation. Click HERE to Schedule Now!