No matter what business you are in you need a website, whether you are a plumber, a termite inspector, a Dr or a welder you need a presence on the internet that represents your company. As more and more people access the internet on their smartphone, their ipad, their TV and even their work computer your website becomes an important part of your business.
If someone searches for your business online what will they see? Do they see:-
- Professional website with up to date information about your business?
- Phone Number displayed where people can find it quickly
- Photos of you at work
- Buttons linking to your Facebook, Twitter and Linkedin (and Pinterest if you are in a very visual business)
- Up to date pricing information
- Location information – This can be either a map of your location or a map of the areas you cover
- Delivery information – If you deliver your items, where do you deliver, how much does it cost
- Video – Even a home made video explaining how you can help them
Or do they see a website put together by your neighbors 12 year old featuring:-
- So much color you need to wear sunglasses when you look at the site
- Spelling Mistakes
- The phone number is only available on the contact us page – or not at all
- Information that is out of date
- Photos featuring staff who no longer work for you
- No opening hours, no location info
- Slow loading speeds
- Built with flash – looks great but the search engines hate it
Your Website Matters
You probably spent hundreds of dollars on your signage for your shop, or your truck. You spend hundreds each month to be listed in Yellow Book (you know the book we use when we need something to prop a broken chair up with), not to mention business cards, newspaper and radio ads. Not to mention coupons in the latest church or scout guide.
Yet when it comes to having a website for your business why would you try and get it done as cheaply or as quickly as possible? Your website is going to represent your business so you need to make sure it is done correctly. You must be open to learning at least some of the lingo and think about what you need and what you like.
I hope this post makes you think before asking your next door neighbors son to build you a website. My next post will include more tips and ideas on how to get the best out of your website and we will talk about how giving information away for free may be the best way to grow your business.
Paul Forcey is our regular guest poster and is head of SEO for the St George Web Design Company known as Blue Fly